The Difference Between Branding & Advertising, Marketing & Sales

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Being authentic in marketing should be simple, right? But the truth is, it’s not so simple because marketing is evolving faster than marketers can keep up. Today, with online reviews, social media and the demand for honesty from consumers, you…
The legend goes: In Shenzhen, the worlds’ biggest electronic manufacturing city, if you threw the latest model of iPhone in the air, by the time it hits the floor, there’ll be more than 100 knock-offs of it. Looking exactly the…