The Difference Between Branding & Advertising, Marketing & Sales
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The Differences between Branding, Advertising, Marketing, and Sales
Why Is Authenticity Important in Marketing?
Being authentic in marketing should be simple, right? But the truth is, it’s not so simple because marketing is evolving faster than marketers can keep up. Today, with online reviews, social media and the demand for honesty from consumers, you…
Your logo is only graphic until it’s a brand: 7 ways to change a logo to a brand
The legend goes: In Shenzhen, the worlds’ biggest electronic manufacturing city, if you threw the latest model of iPhone in the air, by the time it hits the floor, there’ll be more than 100 knock-offs of it. Looking exactly the…