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Being authentic in marketing should be simple, right? But the truth is, it’s not so simple because marketing is evolving faster than marketers can keep up. Today, with online reviews, social media and the demand for honesty from consumers, you must be more authentic than ever before. Let’s look at the reasons authenticity in marketing …
The legend goes: In Shenzhen, the worlds’ biggest electronic manufacturing city, if you threw the latest model of iPhone in the air, by the time it hits the floor, there’ll be more than 100 knock-offs of it. Looking exactly the same, performing almost all functions and some of them will be shamelessly branded with an …
Your logo is only graphic until it’s a brand: 7 ways to change a logo to a brand Read More »
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